# A Figma pilot isn’t enough

> The Figma game is killing the industry — big promises, then pushback when a state needs to customize. Your players aren’t a case study from another country.

Published: September 20, 2026  
By: Lottery Innovation Summit (organization)  
Canonical: https://lotteryinnovationsummit.com/insights/figma-pilot-isnt-enough/  
Related graphic: https://lotteryinnovationsummit.com/creatives/V1-figma-pilot.png  
CTA: https://lotteryinnovationsummit.com/shape-2028/

## Summary

Big talk and pretty screens collapse when a jurisdiction needs its own vibe and feel. “Validated” abroad and implemented here treats state audiences as interchangeable — tourism already knows better. Working software survives customization. Decks and Figma do not. (Benchmarking and country-to-state transfer get their own pieces later.)

## Key claims

- The Figma game: promises → customization pushback
- States need distinct vibe/feel — not imported validation
- Tourism analogy: states aren’t interchangeable; countries aren’t either
- Working software > pretty fiction
- Lottery Innovation Summit bar: live working demos

## Related

[Website ≠ app](https://lotteryinnovationsummit.com/insights/website-neq-app/)  
[Prepared answers aren’t innovation](https://lotteryinnovationsummit.com/insights/prepared-answers-arent-innovation/)