# Younger players don’t want your portal | Lottery Innovation Summit

Acquisition, loyalty, responsible play, geolocation, App Store rules, vendor lock-in — the modern stack. A brochure site with a login isn’t a digital strategy. Younger adults already left.

Canonical: https://lotteryinnovationsummit.com/insights/younger-players-dont-want-portals/
Published: 2026-09-25
Author: Lottery Innovation Summit (organization)

## Summary

- Portal ≠ product
- Modern stack includes stores, loyalty, responsible play
- Name the loudest pain; put it on a challenge brief

## CTA

https://lotteryinnovationsummit.com/shape-2028/