A Figma pilot isn’t enough

The Figma game is killing the industry. Big promises. Big talk. Then — when it’s time to customize — tons of pushback.

State lotteries need a different vibe and feel in their apps. Not something “validated” in another country and dropped in here like the audience is interchangeable.

Your state isn’t a case study from somewhere else.

Tourism in your state doesn’t treat everyone across the US as the same. They target a specific demo because they know each state is unique. So what makes us think a different country would be similar enough to copy-paste digital?

(We’ll go deeper later on how benchmarking wrecks your digital presence — and why letting a vendor tell you “it worked over there” is a trap. For now: the pilot problem.)

A deck survives the meeting. A Figma flow survives the conference room. Working software survives the jurisdiction — age gates, retailer paths, responsible play, claim flows, the weird rules that make your lottery yours.

If the “pilot” can’t bend when the state needs a change, you didn’t buy a pilot. You bought a storyboard with better typography.

Lottery Innovation Summit’s bar is blunt on purpose: real US lottery problems, built solutions, live demos of working product— not another walkthrough of frames.

Pretty fiction is cheap. Customization under real constraints is the product.